- ISBN13: 9780470068670
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Product What you get when you cross a journalist and a banker? A brewery, of course. “A great city must have a great beer. New York has finished, thanks to Brooklyn. Hindy, Steve and Tom Potter provided it. Beer school explained how they did: their mistakes and triumphs. Steve journalists wrote with skepticism, as if he had forgotten that he is reporting on itself. Tom is even less forgiving, he is a banker, after all. … The story within “new a href = “http:// www. Amazon. com/Beer-School-Bottling-Success-Brooklyn/dp/0470068671 3FSubscriptionId%%%% 26tag 3D1AF5VEQJGGY41BKZ1V82 3Dlove. Shopping-20%%%%% 3D2025 3Dxm2 26linkCode 26camp% 3D165953%% 26creativeASIN 26creative 3D0470068671 “rel =” nofollow “> more>>
Only the point of view the title, this book was too good to pass up. . . Beer School: Bottling Success at the Brooklyn Brewery by Steve Hindy and Tom Potter. But better yet, the book delivers on several levels. One of the best business book I read in some time. . .
Content: Steve tells how the choice of a partner is like a second marriage, Steve discusses the importance of creating a strong team, talks about creating the plan Tom Business – A Tool and Raising Money, Tom asks: “What is the true mission of the company?” Steve explains how to motivate staff Keys to Success, Tom tells the story of your dot-com revolution – fishing for finance and non-existence, Steve talks about building a brewery in Brooklyn, Steve explains the publicity – the press needs you!, Steve shows how the Revolution, its leaders First Kills , Tom talks about payments and reinvent the company again, Tom wants to know if you have what it takes, Time Line, Index
Hindy was a correspondent in abroad for a new agency, and Potter was an employee in a bank, but both felt as if she wanted to do something else in their lives. Her love for home brewing beer Hindy was the idea of a brewery in his hometown of Brooklyn, a city rich in history brewery. Potter was less convinced of the whole project until he visited a homebrew Convention in 1986. It was early in the microbrewery phenomenon, and they decided to pursue his dream in earnest. The book describes his work from 1986 to 2005, while distillation of what she has learned about entrepreneurship on the road. And since this beer “school”, each chapter ends with them to give an opinion on how he has done in the region. Unlike books of business principles for all knowning, all-knowing, Hindy and Potter are are brutally honest about what works and what does not, where they were trained and where they are lucky. This is a fascinating read, both for the history of the brewery and Business Insights.
There are not too many business books with stories of being robbed at gunpoint of $ 30,000, the visit of a wire fence into a battery charger new elevator and a visit organized crime and union leaders, intends to make a piece of their business. Even if you had the lessons of business history of the Brooklyn Brewery would be sufficient to recommend reading this. If you’re in the information for small businesses to add, is a must for all those who dream of starting their own business to read. And if you’re already interested in DIY or beer, this book will probably be read to the end in one sitting.
A great read on several levels. . .
Rating: 5.5
By nature, I am not a “player”. . . I have a big books that I have taken over the years to calm down the move stack. Most still have their respective ticket securely bound marking the spot where I stopped reading. So yes, it’s a bit ironic that I’ll write a book here. . . However, I read this letter to two (long) night (the only person who knows me, tell them that cover a good book!) So that I qualified, at least, I am the only comment.
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I homebrewed for a few years and I am in the early stages of the investigation into the feasibility of trying to live the brewery. The story in the book really hit close to home for me. . . My potential partner and I are working in areas that did not really further from the brewing industry, similar to the authors. Even though I know the odds are against us, it was refreshing, a story of someone who took a swing at her and hit a home run to read.
The book is in no way a business plan step by step to the creation of a brewery. It is much more a story of twists and turns, facing them as they went to a crazy dream, a huge success. It is a story of partnership. It is a history of taking a leap of faith. So do not buy, you will find a recipe step by step as you go, and quit your day job, but you can buy to do a show and expect a high level general starts a brewery, a few good ideas, terms and conditions, you may not have thought, and a good story all together.
I thought it was a very honest, open history. . . The authors take a chapter written, and there were at least sometimes they are so honest that I got to thinking, “Jeez, I’m sure the other guys who will read this … You Make sure you’re tempted to say to that? “as you progress through the book, but you know what is the relationship they have built over the years. . . Very honest and open with each other, whether good or bad news. I think that reading was really on the partnership one of the greatest book I aways, but it’s certainly more than supply.
In summary, I liked this book and would not be any problems, that a very high recommendation for those who are thinking of any new company, brewery or not.
Rating: 5.5
When I discovered beer school, and his subject, I knew I had to read. Firstly, I am a geek homebrew and beer, and I left my friends saw a number of successes, the conventional working career on a bet with their dreams of beer to take. Secondly, I am an entrepreneur who has founded a company 15 years ago (not yet in the beer industry), which, fortunately, proved to be successful. And thirdly, I live in New York and I am a big fan of all things Brooklyn, especially Brooklyn Brewery
Beer School is a quick read, interesting, thanks to the many anecdotes fun as it was from a simple idea into a great success, to explain the pain very important countless trials and tribulations in between.
I honestly do not expect words, something new to learn from the book, since I had already started a business. And I followed the progress and a supporter of the Brooklyn Brewery since I moved to New York in the 90s. I was wrong. I did not just take a lot of interesting business lessons /> I sharpened my knowledge of the historic brewery, which was to my surprise, full of gaps.
You do not need to be, a company needs to get something of Beer School. It’s a damn good read for entertainment purposes alone! The stories of their escape in the crowd, daring, the acquisition of a hot-shot designer to work with them, their philosophy admirable fairness of the employee – a lot of fun, funny and insightful stories about the book.
Certainly for those who wish to start a business or an interest in the business of beer at all, it’s a must. Oh, and their beer is not bad either!
Rating: 5.4
Beer school and I just enjoyed. As a beer lover and a fan of Brooklyn Brewery products, I liked how the beer came to life learning, and rebirth (?) The brewery in the United States. Mayor Bloomberg was right in the introduction to the book thirst.
As the commercial aspect, I teach economics to high school and want to use some of the examples cited in the school of beer to illustrate my lectures. When I taught at the college level, this book would be a compulsory reading. It is an excellent example of entrepreneurship, economies of scale, marketing, start-ups and business plans.
Rating: 5.5
I wrote without much interest in the brewing industry, but I like, instructive stories of entrepreneurship. ‘Beer School “definitely falls into this category. Journalist punctual and co-founder Steve Hindry can write. It is no surprise. The surprise is that the former bankers and chapters fellow co-founder Tom Potter is just as enjoyable. As the beer, the chapters down gently. The layout of the book makes clear who wrote what the parties – are the names of the chapters, whether with “Steve said open …” Or, “Tom tells a …”. When Steve chapter is written, you get the point of view with Tom “Tom weighs, and vice versa. It looks like a clumsy, but it is well executed by the co-authors. She has clearly worked very closely in the design a final integrated product. Consequently, the format works well.
What I was initially attracted by the book in front of Mike Bloomberg. Its approval is good enough for me.
Rating: 5.4